Active Club Canada Strategy

Executive Summary

• On September 6th, 2023, the Active Club Canada Telegram channel posted an official strategy for the growth of Active Club accounts and the Active Club brand on the Twitter/X platform;

• The proposed strategy entails the use of coordinated Active Club-specific hashtags, viral hashtags, and curated uploads that mirror the Active Club aesthetic, with the intent of increasing reach;

• Active Club Canada is a strong node of the broader Active Club network, with its Telegram channel disseminating content to over 1,600 subscribers;

• At the time of writing, the tactical strategy uploaded by Active Club Canada does not appear to have received significant engagement within the Active Club network;

• ARC assesses that this strategy is easily applicable to other major media platforms and recommends that Active Club activity be monitored on mainstream social media platforms.